The impact we made

RAPID GROWTH

BetCity quickly captured significant market share in the Netherlands.

ADS THAT DELIVER

Google Ads drove high conversion rates and exceptional returns.

BIG EXIT

Sold to Entain Group for €300M after just 9 months.

The assignment

During the summer of 2021, Robert Kooiman came to visit our office. He was appointed as the marketing director at BetCity. He needed help with the set-up of the Google Ads and Meta Ads account, since everything needed to be created from scratch. BetCity planned to go live in October 2021 with their license for online gambling and an online sportsbook in the Netherlands. From that moment onwards they wanted to push hard with their online channels to get as much market share as possible.

This is what we did

We created a completely new account structure for both Google Ads and Meta Ads. These account structures were based on the games BetCity would provide to the general public for both online gambling and the online sportsbook. Furthermore, due to the severe competition in the Netherlands when it comes to online gambling or sportsbooks, we needed to make sure that the brand name of BetCity was completely covered in both ad channels.

About BetCity

BetCity is an online gambling platform of the Netherlands. Set up as a challenger to the established order and now developed into one of the largest national providers of sports betting, casino and live casino games. Leading, quintessentially Dutch, sustainable and full of fun and entertainment.

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