You CanDo it! Achieving record-high sales with the right online strategy.
Cando
The impact we made
Cando Stairs saw their sales hit an all-time high in November 2024. Key highlights include:
All time high
Highest amount of stairs sold in week 48 by leveraging data-drive campaigns and a strong CTA.
9% more samples
Highest amount of sample requests ever recorded with a 9% conversion rate, showcasing the effectiveness of lead-generation.
Traffic increase
Very strong increase of traffic to the microsite visits compared to the previous year by improving the customer journey.
The challenge
A custom-made staircase is an ideal solution for a cost-effective renovation. It allows you to create a completely new look without the need for a full replacement. This option is more affordable than a complete renovation and more durable and aesthetically more pleasing than a simple paint job.
Additionally, you can select a design that complements your interior. Customers are always really happy with the end result.
The challenge was to make the benefits more widely known. The website needed to be optimized to ensure a smooth customer journey that provided the right information at the right time. Both attributing to the end goal: Generate more sales.
Our approach
01Optimizing the Customer Journey
02YouTube & Demand Generation:
03Omnichannel Strategy:
04SEA & Retargeting:
05Evaluation & Next Steps:
About CanDo
CanDo empowers DIY enthusiasts with high-quality, easy-to-install home improvement solutions, including doors, flooring, wall coverings, and stair renovations. As part of Deli Home, Can Do combines innovation, sustainability, and affordability to make stylish and durable home transformations accessible to everyone. With a focus on ease of use and modern design, CanDo enables homeowners to personalize their spaces effortlessly.
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