Building Google Ads and Meta Ads accounts from the ground up
The Cookware Company
The impact we made
USPS THAT CONVERT
Making BK.nl’s unique selling points more visible boosted interaction and directly improved conversions on product pages.
MENU REDESIGN PAYS OFF
Switching to a fly-out mega menu increased revenue by 25%, making it a permanent upgrade.
MOBILE SHOPPING MADE EASY
Displaying two products side-by-side on mobile increased conversion rates by 19%.
The assignment
At Small Giants, we understand how crucial it is to conduct A/B tests to maintain and improve the quality and continuity of your online activities. We had the opportunity to support The Cookware Company in optimizing conversion rates across multiple platforms. One of the key tasks was to improve conversion on the BK.nl website through a series of A/B tests.
This is what we did
We leveraged our extensive commercial expertise and technical capabilities to create a full-service A/B testing experience for BK.nl. This involved formulating hypotheses, prioritizing commercial value, implementing A/B variants with clean coding, analyzing the results, and deploying the winning variant. Our tech team worked seamlessly alongside our commercial team to ensure that every aspect of the testing process was executed flawlessly.
About The Cookware Company
The Cookware Company is a global leader in innovative, high-quality cookware, known for brands like GreenPan, BK, and Blue Diamond. With a commitment to sustainability, cutting-edge design, and exceptional cooking performance, the company continues to inspire home chefs worldwide. By combining craftsmanship with modern technology, The Cookware Company delivers products that elevate everyday cooking experiences.
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