DEVELOPING A MARKETING DASHBOARD FOR ONE OF THE BIG 4
Deloitte
The impact we made
DATA-DRIVEN MARKETING
Empowered Deloitte’s marketing team with actionable insights.
FULL PERFORMANCE OVERVIEW
Clear data on domains, articles, and channels.
FASTER REPORTING
Streamlined management report creation.
The assignment
Deloitte Netherlands provides audit & assurance, consulting, financial advisory, risk advisory, tax & legal and related services to clients. Additionally, Deloitte is an industry leader in various domains such as data governance and cyber security.
In order to maintain industry leadership in each of these domains, the Deloitte marketing department wanted to get pragmatic insight into the performance of associated articles. That is why they hired Small Giants to resolve the following challenge:
“How can we integrate all the data from Deloitte’s online content channels in one easy to manage overview?”
This is what we did
Created a monthly and quarterly overview for all channel expenses and results.
Formatted the report into a standardized slidedeck so that is easily shareable.
Created an overview of all articles related to a knowledge domain.
Connected more than 10 different data sources into one dashboard.
Developed a standardized UTM protocol to track and associate articles to domains.
About Deloitte
Deloitte is a global leader in professional services, delivering audit & assurance, consulting, financial advisory, risk management, and tax & legal expertise to clients in more than 150 countries. Combining deep industry knowledge with innovation and technology, Deloitte helps organizations tackle their most complex challenges. Committed to making an impact that matters, Deloitte empowers businesses and communities worldwide to thrive and grow sustainably.
Stay ahead in marketing and Tech
Ready to make real impact? Let’s connect.
