Etos had limited in-house AB testing experience before our partnership began. Their approach to experimentation was minimal, which slowed digital optimization and hindered continuous growth. Without structured testing processes, they weren't systematically learning from user behavior or making data-driven improvements to their health and beauty webshop.
Building an A/B Testing Culture
The challenge
The solution
For more than seven years, we became their trusted experiment-led growth partner, designing, building, and launching more than 600 AB tests together. This deep collaboration unlocked ongoing digital improvements, higher conversion rates every year, and embedded a data-driven culture across their teams. Our hands-on CRO expertise transformed Etos' approach to digital optimization, making AB testing part of their DNA.
THE IMPACT WE MADE
Our partnership empowered Etos to consistently turn insights into action, driving measurable uplifts in conversion rates and digital performance year over year. Today, A/B testing is at the core of Etos' online strategy, enabling smarter decisions with proven business impact.
About Etos
Etos is one of the Netherlands' leading health and beauty retailers, dedicated to making wellbeing accessible for everyone. With a rich history and a national presence, Etos empowers customers through expert advice, personal service, and a wide range of quality products—both in-store and online. Whether you're looking for everyday essentials or personalized inspiration, Etos is there to support you on your journey to feeling good, every day.
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