GreenPan recognized untapped potential in their digital experience but needed strategic guidance to unlock it. Their existing website wasn't delivering the conversion performance or user experience their innovative cookware brand deserved. They needed more than quick fixes—they required a partner who could identify opportunities through testing, validate ideas with data, and ultimately guide a complete digital transformation.
From A/B Testing to Total Redesign
The challenge
The solution
We partnered with GreenPan on a comprehensive CRO and AB testing journey that evolved from optimization to transformation. Starting with strategic experiments to uncover insights, we systematically tested hypotheses and validated improvements across their digital experience. This data-driven approach built the foundation for a complete website redesign—one informed by real user behavior, proven conversion principles, and a deep understanding of what truly drives performance.
THE IMPACT WE MADE
Our collaboration didn't just improve GreenPan's website—it transformed it. By combining rigorous AB testing with strategic CRO expertise, we helped them launch a completely reimagined digital experience that dramatically improved conversions and elevated the user journey. The result: a high-performing platform that reflects their innovative brand and delivers measurable business growth.
About Etos
GreenPan is the pioneer of healthy ceramic non-stick cookware, committed to creating products that are better for people and the planet. Since inventing the world's first ceramic non-stick coating in 2007, GreenPan has revolutionized the cookware industry with innovative, toxin-free products. From home cooks to professional chefs, customers worldwide trust GreenPan to deliver exceptional performance without compromis
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