In the competitive DIY home improvement market, Hauster needed to stand out with genuinely helpful, authoritative content—not just SEO-optimized marketing copy. The challenge was building trust and expertise through content created by real DIY subject matter experts while addressing technical SEO issues and improving user experience across the site.
Building Authority Through Expert-Led Content
The challenge
The solution
We developed a comprehensive content strategy centered on EEAT (Expertise, Authoritativeness, and Trustworthiness). Real DIY experts—not marketers—created detailed how-to guides, tutorials, and project advice. We integrated video content showcasing DIY projects and product reviews to boost engagement. Technical improvements included on-page optimization aligned with user intent, site speed enhancements, mobile optimization, and improved crawlability.
THE IMPACT WE MADE
The expert-led content strategy delivered strong results: 37.3% organic traffic growth, rising from 4,500 to 7,900 monthly visits. Hauster now ranks higher for key DIY keywords, driving relevant traffic from users seeking expert advice. Video content increased time on site, and Google recognized Hauster as a trusted authority—cementing its position as a go-to resource for DIY enthusiasts.
About Hauster
Hauster is an innovative online platform transforming DIY home improvement in the Netherlands. From "do-it-yourself" to "do-it-together," Hauster supports DIYers with comprehensive video tutorials, detailed step-by-step guides, and complete project packages delivered directly to your door. Focused on insulation, roofing, and home improvement projects, Hauster combines expert knowledge with practical solutions—making complex home improvement tasks accessible for everyone. Order today, start your project tomorrow.
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