The client needed a dedicated recruitment platform specifically for the healthcare sector to better serve their growing healthcare campaigns. While their existing multi-sector job platform worked well, healthcare recruitment required specialized positioning, targeted messaging, and the ability to track applicants separately to provide proper follow-up for this unique market segment.
Launching a Specialized Healthcare Recruitment Platform
The challenge
The solution
We developed Medewerkers in de Zorg as a specialized healthcare job platform, using the proven Jobboost platform as the technical foundation. The site was tailored to meet the specific needs of healthcare recruitment with focused branding and positioning. A custom Salesforce connector was built to enable the client to distinguish applicants from each platform while managing both from a unified CRM environment—ensuring seamless operations and targeted candidate management.
THE IMPACT WE MADE
The new platform launched successfully, allowing the client to migrate their healthcare campaigns to a specialized brand that resonates with both healthcare professionals and care organizations. The technical integration provides clear applicant tracking across platforms while maintaining operational efficiency. The client now has a dedicated healthcare recruitment presence positioned for growth in this specialized market.
About Medewerkers in de Zorg
Medewerkers in de Zorg is a specialized recruitment platform connecting healthcare professionals with care organizations across the Netherlands. As a partner to virtually all major healthcare institutions, the platform offers comprehensive job listings across more than 20 different healthcare roles—from entry-level positions to experienced specialists. With a focus on finding the right match for both candidates and employers, Medewerkers in de Zorg helps healthcare professionals discover opportunities where they truly belong.
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