Before our partnership, Philips had limited in-house AB testing development capacity and lacked the resources to execute structured experimentation at scale across their complex global digital ecosystem. This meant they couldn't fully leverage insights from user behavior or systematically optimize their health technology platform. The absence of dedicated AB testing developers hindered their ability to make data-driven decisions, limited conversion growth, and left significant optimization opportunities untapped across their international markets.
Optimizing Global Impact
The challenge
The solution
We became their trusted AB testing development partner, providing the technical expertise and capacity Philips needed to unlock continuous optimization at scale. By designing, building, and launching experiments across their global platforms, we helped Philips make data-driven decisions, drive conversion growth, and embed a testing-first culture that delivers measurable business impact across their health technology products and services.
THE IMPACT WE MADE
Our partnership empowered Philips to consistently turn insights into action, driving measurable uplifts in conversion rates and digital performance year over year. Today, A/B testing is at the core of Philips' online strategy, enabling smarter decisions with proven business impact across their global health technology ecosystem.
About philips
Philips is a global leader in health technology, dedicated to improving people's health and well-being through meaningful innovation. With over 130 years of expertise, Philips delivers integrated solutions across professional healthcare, consumer health, and personal care. From advanced medical imaging and patient monitoring to everyday health products, Philips combines cutting-edge technology with human insight to help millions of people live healthier lives.
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