Increasing ROAS through effective Online Marketing.
Plantsome
The impact we made
More efficient use of media budget captures high intent website visitors and lays less focus on awareness.
40% higher ROAS
In Q1 and start of Q2 of 2022
30% lower CPA
Cost per acquisition decreased
Conversion-first approach
Focus of Plantsome shifted toward commerce, while maintaining brand story
The challenge
After the corona crisis of 2020 and 2021, a new era dawned in 2022. Many online shops struggled as a result. Plantsome again faced competition from parties such as intratuin, Hornbach and other offline stores. This shifted the focus from sales growth to more profitability. Direct Impact played a very important role in this, as our SEA, SEO, Social Ads and E-mail specialists worked on this client.
Our approach
01Intensive collaboration with the Plantsome team
02Weekly results meetings to focus on actual results
03Launch of campaigns (Green Deal Days, Summer Campaign, Mother's Day Campaign, etc)
04Focus within Google Ads & Social Ads on ROAS, increasing AOV and bundle sales
05Create targets and business cases / support the e-commerce manager of Plantsome
About Plantsome
Plantsome is an Online Retailer for house plants. Perfect for bringing a piece of nature to your living room, office or a perfect present for that green-thumbed friend.
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