In the competitive Dutch telecom market, Simyo needed to stand out not only in traditional search results but also in AI-driven responses from ChatGPT, Google AI, and other large language models. As search behavior evolved, visibility in AI-generated overviews became just as critical as ranking on Google requiring a dual optimization strategy.
SEO Meets AI: Simyo's Dual Growth Strategy
The challenge
The solution
We partnered with Simyo to implement a comprehensive SEO and GEO (Generative Engine Optimization) strategy. This included strategic linkbuilding to boost domain authority, on-page SEO improvements targeting high-intent keywords, and content tailored for AI search engines. By optimizing for both traditional algorithms and AI-driven outputs, Simyo ensured visibility across all modern search channels.
THE IMPACT WE MADE
The results speak for themselves: 17.7% organic traffic growth from 171.8K to 216.5K monthly visitors, with traffic value reaching €36.5K. Simyo now ranks competitively for key telecom keywords and appears prominently in AI-generated search responses—securing a competitive edge in both traditional and emerging search landscapes.
About simyo
Simyo is one of the Netherlands' leading SIM-only mobile providers, owned by KPN and operating on their reliable 5G network. Founded in 2005, Simyo has been voted "Best Mobile Provider" by the Dutch Consumers' Association over 35 times. Known for flexible monthly plans, competitive pricing, and exceptional customer service, Simyo serves consumers and expats across the Netherlands with affordable, customizable mobile solutions—proving that smart doesn't have to be expensive.
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