Spelt Afvalcontainer needed to improve their organic search visibility in a competitive waste management and container rental market. The challenge was ranking for high-intent keywords around waste disposal services while building domain authority—all to drive more qualified traffic and online conversions.
Growth Through Strategic SEO
The challenge
The solution
We implemented a comprehensive SEO strategy covering technical optimization, keyword targeting, and content creation. This included full on-page SEO improvements (meta tags, headers, URL structure), speed and mobile optimization, and extensive keyword research to identify high-intent search terms. Spelt's internal copywriting team created SEO-optimized content addressing user search intent, with a strong focus on local SEO to capture regional traffic.
THE IMPACT WE MADE
The results exceeded expectations: 51.5% organic traffic growth, rising from 4,500 to over 7,500 monthly visits. Spelt now ranks for competitive waste management and container rental keywords, driving higher traffic volumes and positioning the company for continued growth and improved conversions in their market.
About Spelt
Spelt Afvalcontainer is part of Spelt Afvalinzameling, a family-owned waste management company with six strategic locations across the Netherlands. Founded with a focus on sustainability and circular economy principles, Spelt specializes in container rental and waste collection services—offering solutions for construction waste, garden waste, demolition materials, and more. With experienced staff, transparent pricing, and nationwide delivery, Spelt ensures efficient, eco-friendly waste processing that transforms waste streams into reusable materials and energy.
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