Talpa Network needed dedicated development capacity to execute their experimentation roadmap across multiple high-traffic media properties. While their teams had strong ideas for optimization, they lacked the in-house technical resources to rapidly build, deploy, and iterate AB tests. This bottleneck prevented them from moving at the pace required to stay competitive in the fast-evolving media landscape.
Powering Media Innovation
The challenge
The solution
We stepped in as their AB testing development partner, delivering the hands-on technical expertise needed to bring experiments to life. Our team built and deployed tests efficiently, enabling Talpa to validate ideas quickly and optimize user experiences across their platforms. By handling the heavy lifting on the development side, we freed their teams to focus on strategy while we ensured flawless execution.
THE IMPACT WE MADE
Our collaboration gave Talpa Network the velocity they needed to experiment boldly and optimize continuously. By removing technical constraints, we helped them accelerate their testing cadence, validate winning strategies faster, and drive meaningful improvements in user engagement and conversion performance across their media ecosystem.
About Talpa network
Talpa Network is one of the Netherlands' most influential media companies, bringing together leading television channels, radio stations, and digital platforms. From entertainment and news to music and lifestyle content, Talpa reaches millions of Dutch households daily. With a portfolio that includes iconic brands and innovative digital experiences, Talpa Network shapes how audiences connect with the content they love
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