Operating marketing channels independently is not a strategy. You need an operating funnel to work systematically.
We build you a system that brings your audience from first click to strong match.
Take your marketing seriously. Book results on every euro spent.
Do you recognize this?
Your jobboards are live but managed per channel and contribution to hires is vague
ROAS is strong, but no qualified candidates in your ATS
Every channel has its own agency, not collaborating with each other
Your content, ads and SEO efforts don't show synergy
Your audience doesn't recognize all your ads, let alone have a preference for you
Publishing a vacancy in your ATS doesn't mean it's also published in all the relevant jobboards
These are symptoms of a system not functioning as it should.
Time to invest in a marketing system that contributes to your growth.
Marketing works like a system. Or not at all.
Most recruitment brands invest in individual improvements:
An agency for ads, another for SEO, a freelancer to create content. But nobody is monitoring the collective.
Result: all these efforts are not strengethning each other for the collective goal. Budget evaporates and decisions are made on belief instead of data.
Marketing OS brings all you channels together in one funnel.
Upper funnel: visibility and recognition
Mid funnel: trust and consideration
Lower funnel: applications and placements
Every additional euro's amplifies the previous one.
Marketing OS has 4 building blocks:
What channels, messages and touchpoints are relevant per candidate journey
1. FUNNEL STRATEGY
Result: a coherent strategy that covers the entire recruitment funnel
Jobboard marketing, paid social ads and search engine advertising (SEA)
2. RECRUITMENT MARKETING
Result: more qualified applications with the same budget
Organic visibility in Google and AI chatbots like ChatGPT, Gemini and Claude.
3. SEO & GEO
Result: structural traffic independent from you ad spend
The right message at the right time in the right place
4. CONTENT & ACTIVATION
Result: more engagement, more applications
01A funnel that covers the entire candidate journey, from first click to lasting match
02Recruitment marketing that attracts qualified talent
03Organic visibility in search engines (SEO) and AI bots (GEO)
04A marketing mix that generates results
05One partner that provides the overview over all your marketing efforts
Straight from the source
Stories from real people that benefit from Small Giants to support their team
Speed + expertise = success
We’ve been working with Small Giants for years. These people know the ins and outs of recruitment and operate at an incredible pace.
Quick, sharp and impactful
After a year of partnering with Small Giants, one thing is clear: nobody handles complex client-side experiments like they do.
Ready to take your brand really seriously?
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