Before our partnership, De Bijenkorf had limited in-house AB testing development capacity and lacked the resources to execute structured experimentation at scale. This meant they couldn't fully harness insights from user behavior or systematically optimize their premium digital experience. The absence of dedicated AB testing developers stalled their ability to make data-driven decisions, limited conversion growth, and left significant optimization opportunities unexplored across their luxury retail platform.

Our partnership empowered De Bijenkorf to consistently turn insights into action, driving measurable uplifts in conversion rates and digital performance year over year. Today, A/B testing is at the core of De Bijenkorf's online strategy, enabling smarter decisions with proven business impact.

De Bijenkorf is the Netherlands' leading premium department store, offering an inspiring blend of luxury fashion, beauty, home, and lifestyle products. With a rich heritage dating back to 1870, De Bijenkorf has evolved into a modern retail destination that combines exceptional in-store experiences with a sophisticated digital presence. Whether customers are discovering the latest designer collections or seeking expert advice, De Bijenkorf delivers premium quality and personalized service across every touchpoint.