Cost per placement (CPH) is a key metric within recruitment that often comes generic. It's calculated afterwards in an Excel sheet, per function group or even a broad media budget / number of placements calculation. How great would it be if there is a way to calculate exactly per campaign, vacancy what channel generated the best candidates for the sharpest price? This is what we call the Talent Tracker. Scroll down to learn more.
We created a tracking methodology that measures from first impression to match. From ad account to your ATS. Including all the metrics you need.
We created a dashboard design that shows you everything you need to know to make more informed decisions. Based on market requirements and best practises at our clients.
We can build it in your own data environment or within our environment for you. Both work the same, only responsiblities and pricing differs.
Too often we see that recruitment teams look at the cost per lead, steer for the lowest option possible to end up in a quality of lead discussion with recruiters. In recruitment marketing the goal is not to find the cheapest leads, but the best candidates at the lowest available price. With a Talent Tracker this insight is generated and enables you to allocate your budget to the channel and campaign that deliver exactly this result.
By allocating the media budget to the channels generating the type of candidates you're looking for, recruitment teams had more placements with lower handling.
We've seen cases of teams generating double the amount of high quality leads or meeting target with up to half their media budget.
With more knowledge about required media budget, media planning and more effective lead gen, collaboration between marketing and operations generated more smiles.
Ready when you are.
