Duca del Cosma
Duca del Cosma
With Duca del Cosma, one small A/B test led to big results.
Chaning the design of the products cards boosted the conversion rate with well over 10%.
'Boxing' in the products makes it easier to visually compare the product offering
The border around the products makes it easier to compare features across different products.
In the control variant, items on the PDP and PLP had a white background - same as the website itself.
The variant, has a light grey background creating a box around the product and visually connecting the features below to each product
Giving products visual borders is a well researched concept in both Ecommerce and Retail.
Next to adding borders that help to compared products between each other, adjusting the borders to include product features can help boost comparison within products.
(Source: Kolenda)
Duca del Cosma is a Golf Shoe & Apparel brand from the Netherlands. Their Italian heritage shoes are perfect for both on and off the green.
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