In 2024 the prediction was that SEO would drop with 25% by AI chatbot searches. Today in 2026 that number proved to be bigger. Approximately one third of all discovery searches start within an AI chatbot. One thirds of your search traffic is no longer coming through Google Search, but via ChatGPT, Perplexity, Claude, CoPilot and other AI tools.
Without content, you're nog going to make it. So start creating, before you know it's perfect. Write short sentences that are to the point and easy to understand. Use questions as headers to help the LLM in its quest. Create expert content, with the named expert and why he or she is expert in the field. Provide rich details and use an interview format.
Just like SEO, use structured data for your website. Make sure the LLM can easily understand what kind of information you present. Implement a solid sitemap. Make sure no content is hidden and properly use H1, H2 and H3 headers to categorize your information.
This changes over time. There was a time Reddit mentions were key. Today FAQs with questions and answers have become increasingly important. Being linked to credible sources and referred to from URLs with a good reputation certainly helps.
The images above are actual data from one of our clients that started experimenting early. At first, the impact was neglectible, but in the past weeks(!) there's been a 200% increase in sessions and purchases. The technology is evolving on a daily basis and every week you wait, your competitor moves into that void. No time to waste.
Need a help to get going? Hit one of the buttons and we are happy to help.
