The client needed a dedicated recruitment platform specifically for the healthcare sector to better serve their growing healthcare campaigns. While their existing multi-sector job platform worked well, healthcare recruitment required specialized positioning, targeted messaging, and the ability to track applicants separately to provide proper follow-up for this unique market segment.
We developed Medewerkers in de Zorg as a specialized healthcare job platform, using the proven Jobboost platform as the technical foundation. The site was tailored to meet the specific needs of healthcare recruitment with focused branding and positioning. A custom Salesforce connector was built to enable the client to distinguish applicants from each platform while managing both from a unified CRM environment—ensuring seamless operations and targeted candidate management.
The new platform launched successfully, allowing the client to migrate their healthcare campaigns to a specialized brand that resonates with both healthcare professionals and care organizations. The technical integration provides clear applicant tracking across platforms while maintaining operational efficiency. The client now has a dedicated healthcare recruitment presence positioned for growth in this specialized market.
Medewerkers in de Zorg is a specialized recruitment platform connecting healthcare professionals with care organizations across the Netherlands. As a partner to virtually all major healthcare institutions, the platform offers comprehensive job listings across more than 20 different healthcare roles—from entry-level positions to experienced specialists. With a focus on finding the right match for both candidates and employers, Medewerkers in de Zorg helps healthcare professionals discover opportunities where they truly belong.
Ready to make real impact? Let’s connect.
