The impact we made

More efficient use of media budget captures high intent website visitors and lays less focus on awareness.

40% higher ROAS

In Q1 and start of Q2 of 2022

30% lower CPA

Cost per acquisition decreased

Conversion-first approach

Focus of Plantsome shifted toward commerce, while maintaining brand story

The challenge

After the corona crisis of 2020 and 2021, a new era dawned in 2022. Many online shops struggled as a result. Plantsome again faced competition from parties such as intratuin, Hornbach and other offline stores. This shifted the focus from sales growth to more profitability. Direct Impact played a very important role in this, as our SEA, SEO, Social Ads and E-mail specialists worked on this client.

Our approach

01Intensive collaboration with the Plantsome team

02Weekly results meetings to focus on actual results

03Launch of campaigns (Green Deal Days, Summer Campaign, Mother's Day Campaign, etc)

04Focus within Google Ads & Social Ads on ROAS, increasing AOV and bundle sales

05Create targets and business cases / support the e-commerce manager of Plantsome

About Plantsome

Plantsome is an Online Retailer for house plants. Perfect for bringing a piece of nature to your living room, office or a perfect present for that green-thumbed friend.

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Call Jeff