SensiBlue has been working on their water disinfection technology for over two decades. The product is a patented, self-powered salt electrolysis system that disinfects up to 900 liters of water per hour without electricity. After 20 years of development and refinement, the S4 model is installed in 1,200 locations worldwide and covered by a new patent granted in 2024.

The mission was ready. The product was ready. The webshop was not. SensiBlue was running on an Odoo webshop that wasn't built for growth, wasn't built to sell, and didn't reflect the ambition behind the brand. Before they could scale, they needed a proper e-commerce foundation.

The webshop is live. SensiBlue now has an e-commerce platform that matches the quality of the product it's selling. The next phase moves into go-to-market: advertising, scaling, and getting the S4 in front of the audiences who need it most.

SensiBlue is a Dutch water technology company based in The Hague, founded around a patented salt electrolysis system designed to disinfect drinking water without electricity or chemicals. The technology was invented by Jan Tholen, a lifelong water treatment engineer, and has been installed in 1,200 locations worldwide after more than two decades of development and testing. The current model, the S4, received a new patent in 2024. SensiBlue is a member of Water Alliance, the Dutch network for water technology companies.