Teveo has multiple product drops per month, several fits, fabrics and designs and an audience with a strong preference what they like. Choosing the product that suits YOU is hard from a lister page. Especially with 400 products in portfolio. Visiting all product pages is not an option. For every visitor that doesn't really know their type of product yet, we've built a product finder. Starting with leggings, but ready to expand to more product categories later.
Finding a product that YOU genuinely like and provides all the functional requirements can be hard in an online shelf. Product finders personalize the shopping experience around you, whereas most website offer a generic shopping experience built around the product.
By building a product finder you combine the advisory role from a shopping assistant with in-depth knowledge of your collections. A good product finder can boost conversion up to 50% compared to the regular funnel. And when you're saving the preference profiles for later, you have all the information you need to service this client even better in the future.
Over the first months there's been an increase of 10% in conversions of users looking for their favorite leggings. Implicating it genuinely helped people decide on what to buy.
TEVEO is a German direct-to-consumer sportswear brand founded in 2019 by Amelie Schröpfer and Chris Stahl. From a small collection of scrunch leggings and sports bras, they grew to over €50 million in revenue, 100-plus employees, and 24+ product drops per year. Their platform handles serious sales volume, single product launches regularly sell out within hours of going live. Headquartered in Ansbach, Germany, with a 9,000 square meter logistics facility, TEVEO is one of Europe's fastest-scaling activewear brands.
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