TEVEO runs 24 product drops per year, with Sunday launches generating millions in revenue within hours. At that speed, even small bugs directly impact revenue.
At the same time, the brand had outgrown its foundation. What started as a female-focused leggings brand evolved into a €50M+ unisex sportswear company with 100+ employees. The website lagged behind, UX and trust signals were outdated, tracking was limited, and the technical setup was not built for this scale.
Manual QA could not keep up. It was slow, inconsistent, and unable to cover the platform’s complexity.Manual testing couldn't keep up. It was slow, inconsistent, and increasingly unrealistic to scale alongside TEVEO's release cadence. Something had to change before a problem surfaced in front of a customer.



