FitForMe Proof of Concept

The challenge

FitForMe had a serious question to answer: should they migrate their entire e-commerce operation to Shopify? It was a decision that would affect their tech stack, their integrations, their team, and their customers across 22 countries. The stakes were high enough that their CEO, CTO, and CFO all needed to be in the room when the answer came back.

They didn't need a presentation deck. They needed evidence. And they needed it fast. Two competing agencies were asked to build fully functioning Shopify proof-of-concept stores before Christmas.

The solution

We built it. In two weeks, we put together a complete, on-brand Shopify store that reflected the real complexity of FitForMe's business: two markets, two languages, two currencies, five products across two separate catalogues. We connected or scoped every major integration their current stack relied on, HubSpot, Active Ants, Shopify Email, Shopify Inbox, e-commerce tracking, and checkout forms, while mapping out the path to payment partners, subscription tools, and their ERP.

The approach was deliberately iterative. We didn't disappear for two weeks and come back with a finished product. We collaborated closely with the FitForMe team throughout, defined success criteria upfront, and demonstrated progress along the way. The result was a demo-ready store their leadership could actually experience.

THE IMPACT WE MADE

FitForMe decided not to migrate to Shopify, and they made that decision with full confidence, not hesitation. The proof of concept gave them exactly what they needed: a clear-eyed look at what migration would actually cost in time, complexity, and resources, weighed against what they would gain. The answer, for where they are right now, was don't.

That's a good outcome. It protected FitForMe from an expensive mistake, and it demonstrated the kind of honest, structured thinking that led to multiple new proposals being generated out of the session with their senior leadership team.

About FitForMe

FitForMe is a Rotterdam-based company founded in 2005 by Simon Hamer and Sjoerd van Berkel with a specific focus: supplements for people who have had bariatric surgery. What started in a student home became the global market leader in bariatric nutrition, with over 200,000 customers, 8,000-plus healthcare professionals recommending their products, and a presence in 22 countries across all continents. Their supplements are built on more than 20 years of clinical research, including a long-running study at Rijnstate Hospital in Arnhem. With more than 130 employees across fourteen countries, FitForMe operates at the intersection of medical nutrition and e-commerce, a niche they created and still lead.

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